About Us
Finding Inspiration in Every Client We Help
At CARE Senior Moves, we’re a passionate network of professionals dedicated to guiding seniors and their families through life’s housing transitions with compassion, clarity, and confidence. Our mission is to empower seniors and their families with a heart-centered service coupled with smart business growth, creating meaningful impact in communities nationwide. Together, we’re redefining what it means to serve the senior market, one move at a time.
Hi, I'm Rose.

Rose Lanter, Founder
CARE Senior Moves
I’ve been in real estate since 1989, and over the years, I’ve had the privilege of helping countless families navigate major life transitions. But it was the experiences with my senior clients that truly opened my eyes and heart. I saw how overwhelming it could be for older adults to downsize, relocate, or move into senior living—especially when they didn’t know where to turn or who to trust. I knew there had to be a better way.
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That’s why I founded CARE Senior Moves. I wanted to create a network of compassionate, knowledgeable professionals who could walk alongside seniors and their families with clarity, empathy, and confidence. CARE isn’t just about moving seniors —it’s about honoring their stories, needs, and emotions that come with every step of the process.
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Today, CARE Senior Moves is growing into a national movement. We’re empowering real estate agents and other professionals from all over the nation to team up in this collaboration to serve the senior market with heart and purpose. Best of all, we’re helping families find peace of mind during life’s most important transitions.
This work is my calling, and I’m so proud of the community we’re building—one move, one relationship, one life chapter at a time.